Drug-Free America came to Saatchi with a plea to reach out to kids about drugs. Specifically Heroin, which had recently claimed the lives of a several musicians.
Music is such a huge part of a young persons life. I helped create this commercial to let kids know how heroin had silenced these musicians forever.
This spot took a few years to make. Finally we found the right director, got the funding and volunteer efforts by the editing company to get it made. That’s Michael Madsen doing the voiceover.