Beck’s wanted 21-somethings to realize there is a better beer than the swill they’ve been drinking. And they wanted to let them know this while they were in the bar, drinking said swill. So I helped develop this headline and beer bubble-driven campaign featuring music from a great local NYC band called Soul Coughing. Those bubbles aren’t CGI. We shot real beer in a bell jar and Click 3X, NY added type effects via Flame.